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What are Boutique & Lifestyle Hotels?

Did you ever wonder ----- What is a boutique or lifestyle hotel?

Dateline February 6, 2012 -

The Boutique & Lifestyle Lodging Association announced the much-anticipated release of its first research white paper. The research serves as an important tool in developing a universal standard and criteria for defining boutique and lifestyle lodgings. The study was undertaken to provide greater clarity for the current meaning of the terms "boutique hotel" and "lifestyle hotel." The research elicited a list of emerging definitions, as well as emotions and experiences that define the boutique and lifestyle hotel experience. Among them are: Discovery, curiosity, intrigue, amazement, social, joyful, sensual and romantic.

READ MORE ..... http://www.tinyurl.com/researchdefinitions

REQUEST A COPY: http://www.cvent.com/d/mcqkzg

Boutique Hotels are defined by the following terms:

• Cultural/Historic/ Authentic
• Individual Hotel / Not a Chain
• Interesting, Unique Services
• Many, high quality in-room features
• Social Spaces such as living rooms, libraries, with social events

Characteristics that define a Lifestyle Hotel:

• Innovative
• Less about brand; More personal
• Contemporary, Modern

The Boutique and Lifestyle Experience

Boutique and lifestyle hotels are not defined by physical attributes alone. As one Delphi panelist who participated in the survey noted, ‘it’s not the size, it’s the experience”. Delphi panelists identified a range of emotions and experienced they perceived to define the boutique and lifestyle hotel experience. They perceived the most important emotional responses to the boutique and lifestyle hotel experience should be a sense of “discovery, curiosity and intrigue” and “amazement”. Other emotions that are considered by the panel to define boutique and lifestyle hotels include “social”, “happy, joyful, amused” and “sensual, sexy, romantic”.